For founders and teams building new products.

A self-assessment to help you move from idea to working MVP, faster.

Created by by Robot Heart 🤖❤️ - a Digital Product Studio helping teams and founders design, validate, and build new products.

Build a new product? Get in touch at [email protected]

1. Problem & Users 👥

Have you clearly defined the problem and who it’s for?

Describe the problem in one sentence, in plain language.

If your sentence needs commas, adjectives, or caveats, you’re not there yet.

Who experiences this problem? What specific role or persona?

Be as specific as you can. For example, “accounting managers at biotechs that are about to IPO,” or “construction company owners who have outgrown manual processes.” This is the outline of your ICP.